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Increasing Coca-Cola's Teen relevance through partnering with credible voices

We worked with Coca-Cola GB to establish This One’s For; a teen-focussed creative platform that positioned Coca-Cola as a reward for life’s micro achievements. With the help of some hand-picked influencers from across Music, Gaming and Sport, This year-long content series of relatable moments lived on Teens' favourite social platforms Instagram and Snapchat to ensure maximum visibility and relevance.

TEAM

Mark Freeman: Executive Creative Director 
Mike Stone: Creative Lead
Tom Shelton: Senior Creative / Designer 
Lewis Peat: Senior Designer
Sophia Ongley: Producer: 
Laura Ward-Ongley: Influencer Management
Philippa Russell: Account Manager
Becky Yates: Senior Account Executive
Sarah Cantillon: Managing Partner
Account Director: Will Hossner

results

  • 12% P4W increase in Coca-Cola Zero Sugar from 16-19 year olds (GB) 

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