The Virtual Truck Tour web service enables everyone in GB and Ireland to experience the Coca-Cola truck tour from wherever they are. In just a few steps, people can create their own short video of themselves within a Christmas scene with the iconic Christmas truck.

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The Coca-Cola Christmas Truck tour is a key cultural event that signals the arrival of Christmas, travelling around cities in GB and Ireland and inviting people to experience the truck and take their picture. Sadly, only a handful of people can make it to see the truck, so we created a virtual experience so that everyone could get involved.

 

A web experience enabled people to take a photo (or upload an existing one) and be transported to a series of Christmas scenes featuring the Coca-Cola truck. Through the use of virtual green-screen technology, we expertly place people into Christmas truck scenes, allow them to customise a message, and then output a short video to share with their loved ones.

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