Set against the backdrop of a global pandemic and national lockdowns, we worked with the Global Coca-Cola team to create 31 content experiences, changing daily throughout December 2020, enabling people to gift themselves, even if they couldn’t be physically present with their loved ones during Christmas.

 

Accessible through QR codes on Christmas edition packs throughout Europe, the content experiences were delivered on Coca-Cola's web platform and Instagram.

 

In addition, we created social media cutdowns of the Coca-Cola Christmas TVC directed by Taika Waititi communicating that the most magical gift you can give is yourself.