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Championing dairy-free living

Viva La Vitalite was a creative platform that celebrated the joy of dairy-free living and helped re-energise the Vitalite brand and launch new product lines.'Viva La Vitalite' positioned Vitalite as cheerleaders of living dairy-free, and through social content that priortised short-form videos that were both colourful and uplifting in tone, it established Vitalite as the UK’s #1 dairy-free spread, outselling the nearest competitor by 2:1. 

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Team

Executive Creative Director: Mark Freeman

Creative Lead: Mike Stone

Senior Creative: Tom Shelton

Senior Designer: Lewis Peat

Account Director: Mathilde Steen

Managing Partner: Sarah Cantillon

Head of Account Management: Will Hossner

Results

  • 41m social impressions

  • 1.8m video views

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