Fanta Instatracks is an AI experience that creates automated music videos with spoken lyrics about what’s recognised in Instagram pictures. Instatracks combines image recognition (Google Cloud Vision), speech synthesis (Amazon Polly) and a bespoke, generative music engine to create the world’s first automated music video generator.

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Working as part of the creative platform Fanta x You that champions teen and brand collaboration, Instatracks is a web platform that generates personalised music videos based on what's recognised within Instagram pictures. Through combining AI image recognition technology with a speech synthesis engine and a bespoke music generator (plus music production support from producer Rezo), we created the world’s first automated music generator that sings lyrics personalised to people’s Instagram pictures, giving users an instant content reward at the tap of a button.