Fanta x You was a creative platform that championed and encouraged audience and brand collaboration. Through a series of digital experiences and content activations, we asked Fanta's teen audience to participate in co-creating the brands' marketing and amplified the community's favourites with media.

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Through an art direction and tone that was relatable to Teens, we created  

an authentic world that was influenced by what the audience did. This resulted in the creation of masses of UGC, the launch of new flavours and an increase in both brand relevance metrics and sales.

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