Cryptocurrency platform Luno wanted to connect with urban 18-35 year olds in Greater London and develop an activation strategy to amplify its brand messages of participation and shared experiences.

Partnering Luno with two cultural music institutions in London - music venue KOKO and All Points East festival - was the first step in positioning the brand as a credible voice within live music under the creative platform Luno One.

Luno One ran across social media, owned channels and the KOKO and All Points East venues. It provides members access to backstage areas, ticket offers, and exclusive content and giveaways.

LUNO ONE has established Luno as a key player within London’s live music scene, built cultural equity with 18-35-year-olds and will remain a core foundation for the brand’s engagement strategy for years to come.