Breathing new life into a cultural icon 

Adventure Every Turn is a creative platform to increase relevancy with teens and inspire a new generation of solvers. Adventure Every Turn positions the Rubik’s Cube as a tool to empower a generation who know that they need to become the problem solvers of the future.

Using the instantly recognisable design cues of the Rubik’s Cube, we created an updated brand playbook, influencer toolkit and digital content assets to help inject new life into the brand and give it appeal to the next generation of solvers.